The big news today is that the opportunities that led to a revolution in national cable advertising are available in local cable markets. Local advertisers can now buy a schedule on several cable networks and reach the higher income, better-educated viewers in their local trading area on their computer.
This means improved geographic and demographic targeting. You no longer have to waste money on the too-large coverage of broadcast television, newspaper, and radio. You can now concentrate your ad message in your local area, and spend your ad dollars reaching only those people most likely to buy your products. And you can buy a television schedule for rates that are reasonable enough to allow you to get the kind of high frequency that really works.